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  • Title: #GrootDancebomb
  • Client: Marvel

No stranger to a little soft-shoe, Uncle Victor helped Disney Consumer Products celebrate the release of Guardians of the Galaxy 2, the Dancing Groot toy line, and Earth Month, we challenged fans to join YouTuber “D-trix” to surprise and delight unsuspecting strangers with a #GrootDancebomb.

As a result of the success of the video—over 5M views and thousands of fan response videos in the first 24 hours—Marvel directed a donation through the Disney Conservation Fund to The Nature Conservancy to plant a quarter-million trees.