• Title: The Evil Within
  • Client: Bethesda Softworks

Up until Bethesda's THE EVIL WITHIN, the most terrifying thing Uncle Victor had ever experienced was cousin Anne's cooking. To find out just how much more terrifying, we mounted cameras on monitors and recruited real-life players for a play test. Then turned off the lights. The horrified reactions gave us our answer, multiple broadcast spots, and dozens of Facebook videos.