• Title: Magic, Not Messaging
  • Client: Whim

An app launch video and Facebook display campaign for WHIM, a dating app that eliminates endless messaging and sends users on real-life dates instead. We created the WHIM "mascots," who are now being used across social and paid media efforts. The music was also composed in-house. Fun fact: the mascots were named "Patricia" and "Laird" after Uncle Victor's pet hedgehogs.